August last year, I had the honor of working with them for a new yearly fundraiser which started in Durban in 2011. Its called the Reach for your Slippers campaign and it works a lot like a casual day but instead of wearing casual clothing you get to wear your favourite pair of slippers to work/school for the day, on the condition of buying a sticker for a mere 10 bucks. No uncomfortable working shoes on that day.
My job was to go around to a whole bunch of different schools and photographs the principles being silly in front of the camera with their slippers on to Rev up the pupils to take part in the event. Too much fun!! Nationally, the fundraiser was a huge success and now Reach for a Dream came make even more dreams come true in 2013.
Despite the success of the fundraiser, Reach for a Dream still needs your help. If you or your business wants to make a contribution to the organization go to their website, phone your local RFAD office and find out what you can do to help out!!
Will you slip on those slippers for a good cause this year??
